Zhongguancun electronic products, according to traders and the international authority of the data research company GFK common in recently released yuan, trade volume reached 51.9 billion yuan, a marked increase compared to 2009. In 2010, Zhongguancun IT stores still showing the three pillars of competition, Dragon, Ding Hao, E, and the world's third volume of sales of supermarkets and stores, respectively, accounted for 68% of the Zhongguancun IT and 65.7%.

stores no longer enter the new IT opportunities

Lu Ruiqing that in such circumstances, the new IT store in Zhongguancun has been no large-scale access to opportunities. The original store did not exist breakout (moved), but rather should be constantly upgraded.

Lu Ruiqing Traders Association, told this reporter.

With the new adjustments Zhongguancun West, is quietly present several electronic market reforms. Today, electronic products cheaper and cheaper,pandora charms, Hailong Building e world, and so have to adjust their stores area. Among them, Hailong Building, 10-16 floor traders have gradually moved out,pandora bracelet, no longer operating IT products, and will be converted into Offices for lease. This reporter learned that, at present, offices have been leased. Since last year, Dragon also stores for the new demands of consumers, has opened a store of independent innovation in the brand area, such as mobile phone area, Zhongguancun electronics stores to bring new weather.

With the accelerated integration of mobile communications and the Internet, mobile Internet terminal sales show rapid growth momentum. Recently, the first mobile Internet terminals Zhongguancun franchise stores opened in the Dragon Electronics City. The franchise store display set, experience, sales,pandora beads, and the first unified style mall management, caused great concern in the industry.

Chinese Commercial News reporter Jin Zhaoli / text and photo

which is in this context, the over-development of the Zhongguancun electronics stores finally reveal the brutal side of competition. After the opening of passenger traffic has been unsatisfactory, in September 2004 the city built the first completely digital out SMIC Zhongguancun IT Marketplace competition; Silicon Valley Computer City has been gradually changed to operate second-hand computers, digital computer city in the Pacific before the closure began to mobile communications electronic transition.

overwhelmed by the crazy expansion

closure of the Pacific Computer City by the end of June

information, Zhongguancun electronics stores crazy expansion began in 2002. In 2002, Zhongguancun IT Marketplace total business area of ​​60,000 square meters; to 2005, that number had increased to more than 20 million square meters. 2006 and 2007, with the Zhongguancun E Tophere two of the world and has opened stores in the area of ​​Zhongguancun IT reached a record 32 thousand square meters,stainless steel coil, equivalent to 44 football pitches. Because the sale of IT products, not much different in kind, the supermarkets, Zhongguancun competition in filling in the crazy tired.

reporters saw in the Pacific Computer City, the building has been determined to recover by Peking University. Many businesses have moved out now, there are many businesses are looking for a new store. Pacific Computer City, a dealer told reporters that he would not leave the Zhongguancun area. He is currently the Dragon, Ding Hao, the world's Electronics, and E and other electronic stores looking for new outlets.

> Related: Zhongguancun store sales of 28 billion last year, the impact of electronic business off the Pacific digital store building by the end of June was squeezed by the net purchase

reporter recently learned that the traditional Zhongguancun Electronic Zone, one of the top three in the Pacific Computer City, closed by the end of June. Experts said that the closure of the Pacific Computer City electronics store not only marks the largest expansion of Zhongguancun end of the era, also means that the competition in Zhongguancun electronics stores upgrading. From selling products to selling services, electronic store shopping is becoming a new trend.

industry believes that competition in the Zhongguancun electronics store is already out of balance. Growing competition in the integrity and traffic problems have become increasingly prominent, as the impact of the development of the whole district or even the whole industry, the short board.

stores with an area of ​​rapid expansion of IT is the IT brand relative concentration is increasing, declining profits in the product situation, in Zhongguancun day dealers who also had fought for their own survival and development of their brains. This leads to Zhongguancun electronics stores in the vicinity of the forced soliciting, illegal shopping guide, price gouging, service fraud and other phenomena occur.

mall stores into the new trend